First Class Free Funnel

This guide outlines the step-by-step process for converting new leads into active members through our paid social campaigns and First Class Booking Funnel. With this new process, we will be able to create a seamless and professional experience for every new lead - from their first click to their first class.

Summary:

By enabling new leads to book their free first session directly through our ads, we remove friction and make it as easy as possible for them to take action while interest is high. Rather than waiting for a follow-up or manual contact, they can lock in a time that suits them - right then and there.

Key Benefits:

Higher conversion rates.
Booking on the spot while BFT is top of mind boosts commitment.
Stronger lead quality.
Those who book a free session are more engaged and likely to convert.
Reduced admin – Less time spent chasing leads or coordinating schedules.

Lead-To-Member Conversion Flow:

1. Lead Submits Paid Social Form

A potential client clicks on your paid ad and fills out the lead form with their name, & contact details.

2. Redirect to Booking Page

Once the form is submitted, they’re redirected to your First Class Free booking link:

👉 https://www.bft.fit/suburb-book

3. Lead Books Free Class

The lead selects a convenient class time and completes their free session booking.

4. Email Notification Sent

You’ll receive an email to your studio address with the lead’s:

Name
Contact information
Chosen class date & time

This gives you visibility to prepare and plan.

5. Create Hapana Account + Purchase Free Session

Manually:

Create a new account for the lead in Hapana using the details you have received
Purchase a Free Session in their Hapana profile
Book them into the class day and time they have selected

✅ Once the session is added and booked, the lead will automatically move through the sales pipeline and begin receiving automated email/SMS communications.

6. Lead Attends Studio Session

The lead arrives for their free session and experiences the BFT difference first-hand.

7. Coach Follow-Up (Post-Class)

After class, the coach should follow up with the lead in person and via phone/SMS to:

Encourage them to download the BFT app
Guide them to log in using their email
Help them reset their password if needed

This helps transition the lead from prospect to engaged member.

8. Purchase Offer via App

Once logged in, the lead can purchase:

Your Intro Offer, or
A full membership

Ongoing Tasks

Calendar Updates

Please regularly update your First Class Free sessions under:

→ StudioHub → Calendar → FCFF → Availability

This ensures accurate booking availability.

Weekly Notifications

You’ll receive a weekly reminder via to review and update your FCFF schedule.

Example: Adjusting for public holidays or special events.

✅ Note: If you consistently have session times that book out or are popular with existing members (e.g. 6am/7am), you always have the option to remove these from your calendar to ensure positive current member experience & that you and your coaches have the capacity to follow up the lead to the best of your ability.