How to Manage Opportunities

This guide covers how to manage opportunities by updating statuses, adding custom lost reasons, customizing opportunity cards, and handling payments. It helps you organize your pipeline, improve sales strategies, and streamline workflows, ensuring efficient lead management.

Part 1: Update Opportunity Status

You can update the opportunity status if it won't work to either lost or abandoned.

Click on the Opportunity you want to update

A pop-up will open up for this opportunity.
In the pop-up, click on the status drop-down menu.
Select the appropriate status:
- Lost: Choose this status if the lead has informed you that they no longer wish to be contacted.
- Abandoned: Select this status if your lead has not responded or taken any action after a certain period.

Click on the Update button. This action confirms the change in opportunity status.

Note: Updating the status allows you to categorize the opportunity based on the lead's response or lack thereof.

Part 2: Delete an Opportunity

You can do this to remove it from the list entirely.

Click on the opportunity you want to delete.
- This action opens the opportunity details.
Look for the Delete button in the bottom left corner of the opportunity details.
Click on this button to remove the opportunity entirely from your account.

Note: Deleting the opportunity removes it from the list, ensuring it doesn't clutter your active leads.

Part 3: Managing and Sorting Your Opportunities

Adding Custom Lost Reasons

This provides valuable insight into why opportunities are lost, enabling you to refine your sales strategy effectively.

1. Drag and Drop the Opportunity to the Lost Status

When you drag an opportunity to the “Lost” section, a pop-up window appears.

2. Add custom Lost Reasons

In the pop-up, there is an option to input a custom reason for the lost opportunity.
Type in the reason directly. If the reason is not in the existing list, you can create a new one.
Click on the "Create New Reason" button to confirm the addition.

3. View Lost Opportunities with Reasons

Utilize the filter option to view all lost opportunities.
The associated reason code is displayed for each lost opportunity, providing a quick overview.

Note: Adding custom lost reasons allows you to capture specific details about why opportunities are lost, enabling a more targeted approach to addressing sales challenges.

Displaying Engagement Scores in Opportunity cards and tables

1. Customize Opportunity cards and tables to display Engagement Scores to help prioritize Opportunities based on customer interactions.

2. The Contact Engagement Score is included in all Opportunity data exports, offering more insightful and comprehensive reports.

Opportunity Routing

1. Share direct links to specific opportunities with dynamic routing, streamlining team collaboration and improving workflow efficiency.

2. Open the desired opportunity in the application.

3. Copy the URL from your browser.

4. Share the link with team members or stakeholders for direct access.

Customizing the Opportunity Card

1. Personalize the fields displayed on your opportunity cards within the pipeline view.

2. Select "Manage Fields," customize the fields and layout, and save your changes.

3. You can apply these customizations to individual or all pipelines.

Note: Customizations are applied at the pipeline level by default.

Part 4: Manage Payments within Opportunities

The Payments tab within Opportunities allows users to manage estimates, invoices, and transactions directly from an Opportunity.
Open the specific Opportunity and go to the Payments Tab.
Click on Actions -> Create Estimate/Invoice.

You will be redirected to a new page where contact details are pre-filled.
Once the document is ready, click Send.

After sending, you’ll be redirected back to the same Opportunity.

Use the Payments tab to view all related transactions or filter by invoices for quick access.

Additionally, you can filter the type to be an invoice and then get access to the redirection button to see all invoices.

Use Cases

Sales Performance Review:
- Scenario: Review opportunities marked as "Lost" to analyze common reasons for lost deals.
- Benefit: Refine sales strategies and address recurring issues to improve conversion rates.
Lead Management:
- Scenario: Update or delete opportunities that are no longer viable.
- Benefit: Keep your lead list focused on high-potential prospects and maintain an organized pipeline.
Customized Sales Approach:
- Scenario: Add specific reasons for lost opportunities to understand the unique challenges faced.
- Benefit: Tailor follow-up strategies and improve sales tactics based on detailed feedback.

FAQs

Q: How do I know when to mark an opportunity as "Lost" or "Abandoned"?

A: Mark an opportunity as "Lost" if the lead explicitly states they no longer wish to be contacted or if engagement has ceased. Use "Abandoned" if there has been no response or action after a significant period.

Q: Can I recover a deleted opportunity?

A: No, once an opportunity is deleted, it is permanently removed from your account. Ensure that you no longer need the opportunity before deleting it.

Q: How can I see the reasons for lost opportunities?

A: Use the filter option to view lost opportunities and their associated reasons. This will help you understand the context behind each lost opportunity.

Q: Can I add multiple reasons for a single lost opportunity?

A: Currently, only one reason can be assigned per lost opportunity. If you need to capture multiple reasons, consider adding detailed notes or using custom fields.